TOURING ..Is it for you?
’Pull’ power !
Frankly, it's more than being musically ready! Artists who invest and know how to utilise their fan base, not only make themselves more viable to Promotional Agents but it also increases 'bargaining power' when it comes to negotiating performance fees and terms & conditions (T&C).
Ask yourself, 'what's my pull power like?'.
Online Strategy
One of the strategies of building marketing viability should be to expand the international appeal of your music, not just for sales but also to enter new markets. In my work with ArtisteHub, I've seen Artists that are basically, ‘big’ in their musical environment but lack the core elements that make them a viable option to booking agents, promoters and tour agents alike.
You can be sure that, just as fans are scoping you out online, all types of event personnel are viewing (or not viewing), your profiles online before making that initial contact.’
Online
visibility
Promotional agents lose confidence in Artists or Bands that do not have a good online presence, or an obvious ability to attract numbers and selling tickets. Lacking this type of viability is something that all creatives need to focus on.
Promotional Agents often do their online investigation before approaching an Artist or Artists booking team. If you're difficult to find online and your social media engagement is poor, they tend to think....
(a) 'if you are so big! Where are your numbers or social proof'.
(b) 'If you are making an 'invisible' impact in the local arena how can I be sure you'll make any impact in my territory or any other'.
Moving forward
This type of failure in marketing is more likely to result in the Artists being asked to reduce their booking terms, to make up for the risk the Promotional Agent is taking.
Spending time to develop the strategies and campaigns for the right stage of your career, in advance of a tour, can determine the success of your tour.
Book Artist coaching services to explore this critical stage.
Building your Brand
Impactful Music Marketing
Developing a Tour
ArtisteHub which offer services to Artists, Investors and Promoters including Events & Tour consultancy, development and management services.